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Valerie Dangler, RDH, BSDH, CEO of ValDent Solutions, is an expert in dentalpracticemanagement, dental hygiene education, clinical training and development, and sales consulting.
What are your goals for your practice in 2021? That tends to be on most dentalpractice’s goals list. While there is some truth to that, it is not the best way to grow a practice. Do you want to grow and be more profitable? The issue is figuring out the best way to do that.
The best way to determine if your dental office’s marketing strategy is working is through assessing metrics, sometimes known as Key Performance Indicators (KPIs). Dental Intel – software built for dentists to overlay on top of your dentalpracticemanagement software, designed to help track numbers and increase production.
Dentalpracticemanagement and clinical continuing education is also available on their website. There are many videos covering relevant personal development topics as well such as leadership, resilience, and communication, along with dentalmarketing videos to help grow your practice. One final note.
The year 2021 proved to be a year marked with lingering uncertainty from the pandemic. And while a high percentage are ready to put the COVID-19 pandemic to rest, there are still long lasting effects on the dental industry. The ADA (American Dental Association) is keeping it’s finger on the pulse of pandemic impact data. .
Again, according to earlier mentioned data, the majority of practices (up to 66%) are prepared to provide online scheduling for their patients. Being relevant (digitally speaking) has dentalmarketing value. A secure, online, self-scheduling option is another patient-facing tool that sets you apart from the competition.
Apply that principle in spades to how you move forward as a dental entrepreneur. The following resources can help: Leverage What You’ve Learned in 2020 to Reimagine Your DentalPractice in 2021. 5 Analytics Driving Best Practices for Your DentalPractice or Dental Organization.
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