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The “Better Way” campaign launched on April 8 across the United States and Canada through videos on major digital platforms, a landing page, in-office focused parent collateral, and a targeted “Mom Influencers” socialmedia campaign. About Align Technology, Inc.
Kamal Bhandal, Align Technology’s vice president of global brand and consumer marketing, will serve as a keynote speaker and host a breakout session where she will explore the core principles of branding, marketing, and socialmedia.
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