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The best way to determine if your dental office’s marketing strategy is working is through assessing metrics, sometimes known as Key Performance Indicators (KPIs). Dental Intel – software built for dentists to overlay on top of your dentalpracticemanagement software, designed to help track numbers and increase production.
Plant a seed in your patients about the need to monitor and use their remaining dentalinsurance benefits. Thinking about or ready to update your dentalpracticemanagement software? Again, educate your patients around related themes via your newsletters, emails, text messages, blog content, and social media.
For example, you might send an e-blast toward the end of the year , reminding patients that their dentalinsurance benefits are expiring and they should “use them or lose them.” Keeping the lines of communications open enables you to remind patients of your services at certain times of the year when they are most likely to want them.
If you’re caught stealing other people’s work, Google may penalize your site, which may severely hamper the growth of your practice’s rankings. Lower rankings will basically destroy the online dentalmarketing benefits. Leveraging blog content in your dentalmarketing is the best blog process.
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