Dentistry Today

AUGUST 3, 2023

Although I’ve never seen any business school research on this theory, I believe that bricks and mortar businesses like dental practices, where a personal relationship with patients is the model, need a higher level of customer service if they want to achieve higher levels of success. Jones, it was a pleasure to see you today.

Scripting 246

Scripting Practice management Dental practice management Insurance 246

Delivering Wow

OCTOBER 29, 2020

There’s no pressure here, no weird sales tactics, no crazy script that you need to follow. For example, with sealants might say, “Insurance doesn’t always cover sealants but most of our patients go ahead with them anyway because the peace of mind is so great. Instead of waiting for the patient to ask, “Will my insurance cover this?”

Scripting 157

Scripting Insurance Marketing Dental practice management 157

Coaches Corner

MARCH 29, 2025

Give People What They Want : In dental practices, saying “we don’t do cleanings on the first visit” or “we don’t accept that insurance” may be clinically valid or policy-drivenbut it turns potential patients away. Instead of hard nos, offer honest alternatives or better framing.

Clear aligners 52

Clear aligners Insurance Scripting Dental practice management 52