Sun.Apr 06, 2025

article thumbnail

Maximizing Your Practice’s Potential: Understanding the Importance of “Squeezing the Juice”

Identity Dental

Grace Rizza, the CEO of Identity Dental Marketing, frequently emphasizes the phrase squeeze the juice when discussing dental marketing strategies. This expression encourages practices to fully utilize the value provided by patient testimonials and case studies. By effectively leveraging just one patient video testimonial, a dental practice can significantly boost its credibility and attract new […] The post Maximizing Your Practice’s Potential: Understanding the Importance of “

article thumbnail

The politics of dental care: Are you and your team prepared for CDCP patients?

Dental Peers

Well be casting our votes in the federal election later this month. While much of the public has been focused on Trump imposing 10 per cent universal tariffs, another major issue has emerged that deserves our attention: the final expansion of the federal Canadian Dental Care Plan (CDCP). Just before the election was called, the Liberals announced that the next phase of the CDCP will begin in May.

Scripting 100