Colgate Wants Everyone to Know Your Smile is Your Superpower with New Campaign
Dentistry Today
MARCH 25, 2024
Colgate believes in celebrating differences—in people and their smiles. But today’s media landscape tends to tell a different story, as most online and TV personalities boast nearly identical sets of straight, gleaming teeth with no gaps. It’s no wonder why 65% of Gen Z respondents reported that pressure to have a perfect smile negatively impacts their confidence, and 85% would like to change their smiles.* Colgate wants to remind people everywhere, especially Gen Z, that the most be
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