September, 2024

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Think Email Marketing is Dead? Think Again

Dentistry Today

The digital marketing world evolves so quickly that it can be hard to keep up (even for us digital marketers). While there are now more social media and digital platforms to consider than ever before, that doesn’t mean “older” marketing strategies have lost their edge. Take email marketing, for example. Although some believe email marketing is dead, nothing could be further from the truth.

Marketing 306
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Educating a Patient Who Doesn’t Choose to Accept Needed Treatment

Identity Dental

Here is a sample form for dental patients to acknowledge the risks associated with not accepting the recommended treatment plan: Acknowledgement of Risk FormRegarding Non-Acceptance of Recommended Treatment Plan Patient Name: Date of Birth: _Dentist’s Name: Date: __ Our goal is to provide you with the best possible dental care, and as part of that […] The post Educating a Patient Who Doesn’t Choose to Accept Needed Treatment appeared first on Dental Marketing.

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Federal Court Rules Fluoridation Poses ‘Unreasonable Risk’ to Children’s IQ

Ask The Dentist

Let’s break it down… What Happened? A federal judge in California just ruled against the Environmental Protection Agency (EPA), ordering them to take action on fluoride levels in U.S. drinking water. The ruling is based on growing evidence that fluoride, particularly at certain levels, may harm children’s brain development. Judge Edward Chen found that the EPA has not provided enough assurance that current levels of fluoride in drinking water are safe, especially for pregnant w

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Going Beyond Traditional Dentistry To Improve Dental Care

Dentistry Gone Digital

By: Bill Gregg DDS Topic originally appeared on Pankey.org. Dr. Gregg granted permission for igniteDDS to share with our readers. Lately, we see a positive tendency of the dental profession to improve the approach to how we take care of our patients. The fear most patients have of the dentist usually comes from traditional dentistry, when the dentist was just the tooth fixer and cleaner, who didn’t pay much attention to communicate and explain further.

Insurance 246
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The CEO Challenge: Balancing Emotional Intelligence and Critical Thinking

Dental Peers

As a Dental CEO , decision-making is one of your primary responsibilities. No matter how collaborative a work environment you create (and you should create a collaborative work environment!), as the CEO, you are the ultimate decision-maker. Personally, I believe that great decisions are most likely to come from a CEO who understands the balance between critical thinking and emotional intelligence.

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Cellerant and Dental Innovation Alliance (DIA) Announce Strategic Partnership to Advance Innovation in Dentistry

Dental News and Technology

Industry leaders join forces to drive progress and enhance the quality of dental care Cellerant Consulting Group and Dental Innovation Alliance (DIA) are pleased to announce a strategic partnership that unites two of the most forward-thinking organizations in the dental industry. This collaboration reflects a shared vision to improve the patient’s quality of life through cutting-edge innovation.

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Do You Have 100% Collections?

Dentistry Today

The dilemma of collecting balances from patients has troubled dental practice owners for decades. Fifty years ago, it was commonplace to simply bill patients for treatment. Bills went out, and people generally paid. The truth is, fifty years ago, dentists were far less concerned with collections. If they encountered problems, it didn’t affect them significantly as they still had sufficient income.

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Federal Court Rules Fluoridation Poses ‘Unreasonable Risk’ to Children’s IQ

Ask The Dentist

Let’s break it down… What Happened? A federal judge in California just ruled against the Environmental Protection Agency (EPA), ordering them to take action on fluoride levels in U.S. drinking water. The ruling is based on growing evidence that fluoride, particularly at certain levels, may harm children’s brain development. Judge Edward Chen found that the EPA has not provided enough assurance that current levels of fluoride in drinking water are safe, especially for pregnant w

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Improving Efficiency in Dental Treatment Room Turnover

Dentistry Gone Digital

By: Ronda Holman One of the common frustrations in a dental practice is when treatment room turnover takes longer than necessary. This delay can create bottlenecks, lead to patient dissatisfaction, and disrupt the schedule. Teaching a dental assistant to clean and set up a treatment room efficiently is essential for maintaining a smooth workflow. 5 Tips to Improve Efficiency in Dental Treatment Room Turnover Here are five practical tips to help boost their speed and precision without sacrificing

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Enhancing Efficiency and Employee Wellness for a Thriving Workplace

Oral Health Group

A friendly environment is ideal for patients and dentists alike, but it needn’t take much effort to cultivate such an atmosphere. Rather, simple measures that The post Enhancing Efficiency and Employee Wellness for a Thriving Workplace appeared first on Oral Health Group.

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Delta Dental of Michigan Clinicians Confirm NovoHealth Dental AI Achieves Exceptional Accuracy

Dental News and Technology

NovoDynamics , Inc., the leading provider of automated, AI-driven dental insurance claim review technology, today announced that clinicians examining claims for Delta Dental of Michigan, one of the nation’s largest dental insurers, consistently concurred with the selection of claim line items that NovoDynamics NovoHealth Dental flagged to be reviewed for potential denial.

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Dusting off the Skeletons in my Closet

Dentistry Today

There are moments in my life that I’d rather forget; I’d prefer to pretend that the mistakes I made never saw the light of day. But I realize that when we push the past into nonexistence, we also fail to see our own growth. The lack of reflection keeps us static. And as humans, we are not designed to be static. We are eternally progressing, changing, and evolving.

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The Real Reason Dental Practices Don’t Grow

Identity Dental

Running a dental practice involves more than patient care; it requires strong leadership and consistent attention to business processes. Many dental practices struggle to grow not because they lack skill in patient care but due to challenges in team accountability and organizational management. One of the biggest hurdles is that while dentists are leaders in […] The post The Real Reason Dental Practices Don’t Grow appeared first on Dental Marketing.

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🦷Mondays with Mark: Curcumin and DIY Mouthwash

Ask The Dentist

Today, lets tackle a frustrating issue that many of us face: a coated white tongue, persistent bad breath, and that unpleasant taste lingering in your mouth. If youve experienced this, youre not alonethese symptoms often indicate candidiasis, or oral thrush, which is essentially a yeast infection in your mouth. Many people reach for strong mouthwashes or antifungal treatments in search of relief.

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Shifting ‘The Locus of Control’ Towards a True Partnership

Dentistry Gone Digital

By: Brad Weiss This topic originally appeared on Pankey.org. Dr. Weiss granted permission for igniteDDS to share with our readers. As a maximizer, I’m always tweaking processes to try to make things a little better. A few years back on the advice of a wise mentor, I made a small change to the last question I ask of patients in my Pre-Clinical Conversation.

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Revolutionizing A Dental Practice: 62% Production Increase Case Study

Med Rank Interactive

In the space of one year, we increased the production for one of our clients from $558,000 in 2020 to $906,000 in 2021 — a 62% increase. In just one year of utilizing a comprehensive marketing strategy, this dental client saw a substantial increase by working with Med Rank Interactive. If a dental marketing strategy can increase productivity by $358,000 in one year, what could it accomplish in two, five, or even 10 years?

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VOCO Introduces AlignerFlow LC

Dental News and Technology

I have used this product and it works well for visualizing attachment removal! MJ Flowable Fluorescent Composite for Aligner Attachments VOCO is proud to announce the release of AlignerFlow LC , our flowable fluorescent composite for aligner attachments. This innovative composite fluoresces under UVA light, which allows for precise control during attachment production and easy removal post-treatment, ensuring patient satisfaction with no enamel damage.

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Cellerant and Dental Innovation Alliance (DIA) Announce Strategic Partnership to Advance Innovation in Dentistry

Dentistry Today

Cellerant Consulting Group and Dental Innovation Alliance (DIA) are pleased to announce a strategic partnership that unites two of the most forward-thinking organizations in the dental industry. This collaboration reflects a shared vision to improve the patient’s quality of life through cutting-edge innovation. The Cellerant-DIA partnership is a natural evolution of an ongoing relationship, solidifying their commitment to advancing the dental profession.

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When Opportunity Calls, Does Your Team Answer?

Identity Dental

In today’s competitive market, effective communication is often the unsung hero behind successful businesses. Yet, as many practice owners can attest, call management is an area that can be plagued with inefficiencies. This post dives into the importance of diligent call handling practices, detailing actionable steps for monitoring and improving patient interactions to unlock potential […] The post When Opportunity Calls, Does Your Team Answer?

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The Case for Personalized Content

Oral Health Group

Do not bombard your patients with content that may be irrelevant to them. Get a competitive edge by “segmenting” your community. See the unique people The post The Case for Personalized Content appeared first on Oral Health Group.

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Building & Maintaining a Strong, Committed Dental Team: A Comprehensive Guide for Long-Term Success 

Dentistry Gone Digital

By: Dawn Patrick , Dental Coach + Director of Operations IgniteDDS The success of any dental practice is rooted in the strength of its team. As a dentist and business owner, the challenge of managing a team while balancing clinical duties can feel overwhelming. However, creating a culture of engagement, accountability, and commitment is crucial for long-term success.

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🦷Mondays with Mark: What about Micro?

Ask The Dentist

Im thrilled to dive into this weeks topic, which comes from a subscriber, Julie. If you missed the last edition of Mondays with Mark (Can Nano-Hydroxyapatite Cross the Blood Brain Barrier?) be sure to catch up, as it sets the stage for todays discussion. Julie asks, Thank you for introducing Hydroxyapatite to me. Would you please comment on Micro hydroxyapatite, I know its not as effective as Nano, but does it work at all?

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Relu, Global AI Leader in Dental Automation, Expands Into the United States

Dental News and Technology

elu, a pioneer in artificial intelligence solutions for dental labs and software providers, is proud to announce its expansion into the United States following global success with their dental treatment planning automations. This strategic move includes the opening of a new office in Harvard Square, Boston , scheduled for 1 October 2024 , further reinforcing Relu’s commitment to pioneering dental technology in the world’s largest dental market.

Marketing 147
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VIEWPOINT: The True Power of Dentistry is an Untold Story

Dentistry Today

The true power of dentistry is an untold story, and so is the devastation caused by chronic oral disease. In 2017, standing before a panel of industry leaders and dental professionals at Speaking/Consulting Network Conference’s Spotlight on Speaking (SOS) competition, I recounted my brother Tony’s tragic story of oral neglect, disease, and eventual death.

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Exposing the Truth: How Some Dental Marketing Agencies Inflate Stats and Mislead Dentists

Identity Dental

In the digital age, data has become a critical part of measuring marketing success. For dental practices, knowing exactly where patients are coming from and how much revenue is tied to marketing efforts is essential. Unfortunately, many dental marketing agencies are inflating the price of their services by presenting misleading stats and giving dentists the […] The post Exposing the Truth: How Some Dental Marketing Agencies Inflate Stats and Mislead Dentists appeared first on Dental Market

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Marketing to the Full “Lifecycle” of Your Patient Engagement

Oral Health Group

From first impression to lasting follow-through In the past, we have discussed the importance of making a great first impression – and how to accomplish The post Marketing to the Full “Lifecycle” of Your Patient Engagement appeared first on Oral Health Group.

Marketing 130
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Solea Dental Laser Transformation

Dentistry Gone Digital

By: Dr. Anthony Bolamperti, DDS This topic originally appeared on ConvergentDental.com. Dr. Bolamperit granted permission for igniteDDS to share with our readers. Every doctor who invests in a Solea dental laser has a transformation. Every transformation may be a little different, but they all have common threads that tie us together. My transformation began earlier than most.

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Rosemont Media to Exhibit at Plastic Surgery The Meeting 2024

Rosemont Review

Rosemont Media, a San Diego marketing firm, will exhibit at 2024’s Plastic Surgery The Meeting, hosted by the American Society of Plastic Surgeons (ASPS). San Diego, CA – This year, the American Society of Plastic Surgeons (ASPS) will hold its 93rd annual conference in San Diego. Known as “Plastic Surgery The Meeting,” the event is set to take place from September 26th-29th at the San Diego Convention Center.

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Opal by Opalescence Introduces Alcohol-Free Whitening Mouthwash

Dental News and Technology

Introducing Opal by Opalescence Whitening Mouthwash, the latest addition to Opal’s teeth whitening products available on opalsmile.com and Amazon , without a dental visit. The release of the whitening mouthwash comes just months after the Opal teeth whitening brand was unveiled by its parent brand, Opalescence teeth whitening—the #1 professional whitening brand sold by dentists worldwide for over 30 years.

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Introducing Renamel OPALITE and Renamel Flowable OPAL From COSMEDENT

Dentistry Today

Renamel ® OPALITE Renamel® OPALITE is a new microfill resin with subtle opalescent effects that brighten the tooth and give it optical depth and vitality. This particular microfill will have a color adaptive effect as well as maintaining the value of your restorations. Use as a final layer on your anterior restorations to emulate a bright natural enamel.

Marketing 264
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The Rise of Cosmetic Dentistry in 2024: What’s Driving Demand?

Identity Dental

In 2024, cosmetic dentistry is booming, with a surge in demand for treatments like veneers, teeth whitening, and full smile makeovers. This growing trend is fueled by several key factors that make aesthetic dental enhancements more appealing than ever before. Social Media Influencers One of the biggest drivers is social media. Platforms like Instagram and […] The post The Rise of Cosmetic Dentistry in 2024: What’s Driving Demand?

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The CEO Challenge: Balancing Emotional Intelligence and Critical Thinking

Oral Health Group

As a Dental CEO, decision-making is one of your primary responsibilities. No matter how collaborative a work environment you create (and you should create a The post The CEO Challenge: Balancing Emotional Intelligence and Critical Thinking appeared first on Oral Health Group.

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Individualized Patient Details for Lifelong Relationships

Dentistry Gone Digital

By: DeAnne Blazek DDS This topic originally appeared on Pankey.org. Dr. Blazek granted permission for igniteDDS to share with our readers. We see many patients daily and, it’s hard to remember all of them. You may remember their dental concerns or recall your work once you examined but not the people themselves. Keeping an individualized notebook where you write more individualized patient details apart from the regular chart is important since it helps you stay updated and build more personal c

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Bringing Dental Care to Underserved Communities

Dimensions of Dental Hygiene

Kimberly Perlot, DT, MASH, EPDH An expanded practice dental hygienist and dental therapist, Kimberly Perlot, DT, MASH, EPDH, provides care to some of the most underserved populations in Central Oregon. Working with Capitol Dental Care, she not only operates a mobile dental unit but is also a pioneer teledentistry and medical-dental integration. The 2024 president-elect of the Oregon Dental Hygienists’ Association, Perlot also serves on the Oregon Institute of technology Dental Hygiene Advisory B

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Dentsply Sirona Rings the Nasdaq Closing Bell in Honor of Significant Product Launch

Dental News and Technology

Dentsply Sirona (Nasdaq: XRAY), the world’s largest manufacturer of professional dental products and technologies and a leading provider of continence care solutions, rang the closing bell at the Nasdaq MarketSite in Times Square, New York yesterday, in recognition of over one hundred years of innovation, and the company’s commitment to improving patient care globally and driving the digitization of the dental industry.

Marketing 147
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Economy-Proof Marketing for Dentists: Strategies for Success in Uncertain Times

Dentistry Today

In a world where eggs are suddenly worth their weight in gold and gas prices make you question every road trip, it’s no surprise that dental patients are also feeling the pinch. And while teeth might be essential for smiling through the chaos, many patients are now treating their dental visits like an optional luxury—right up there with that pricey latte or pampered spa visit.

Marketing 264
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5 Out-of-the-Box Ways Your Dental Website Can Make Your Life Easier

Identity Dental

Your dental website is more than just an online business card; it’s a powerful tool that can simplify your practice’s daily operations and improve patient experiences. At Identity Dental Marketing, we specialize in crafting dental websites that do more than look good—they work hard for your business. Here are five out-of-the-box ways your dental website […] The post 5 Out-of-the-Box Ways Your Dental Website Can Make Your Life Easier appeared first on Dental Marketing.