September, 2024

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Think Email Marketing is Dead? Think Again

Dentistry Today

The digital marketing world evolves so quickly that it can be hard to keep up (even for us digital marketers). While there are now more social media and digital platforms to consider than ever before, that doesn’t mean “older” marketing strategies have lost their edge. Take email marketing, for example. Although some believe email marketing is dead, nothing could be further from the truth.

Marketing 306
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Federal Court Rules Fluoridation Poses ‘Unreasonable Risk’ to Children’s IQ

Ask The Dentist

Let’s break it down… What Happened? A federal judge in California just ruled against the Environmental Protection Agency (EPA), ordering them to take action on fluoride levels in U.S. drinking water. The ruling is based on growing evidence that fluoride, particularly at certain levels, may harm children’s brain development. Judge Edward Chen found that the EPA has not provided enough assurance that current levels of fluoride in drinking water are safe, especially for pregnant w

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Educating a Patient Who Doesn’t Choose to Accept Needed Treatment

Identity Dental

Here is a sample form for dental patients to acknowledge the risks associated with not accepting the recommended treatment plan: Acknowledgement of Risk FormRegarding Non-Acceptance of Recommended Treatment Plan Patient Name: Date of Birth: _Dentist’s Name: Date: __ Our goal is to provide you with the best possible dental care, and as part of that […] The post Educating a Patient Who Doesn’t Choose to Accept Needed Treatment appeared first on Dental Marketing.

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Going Beyond Traditional Dentistry To Improve Dental Care

Dentistry Gone Digital

By: Bill Gregg DDS Topic originally appeared on Pankey.org. Dr. Gregg granted permission for igniteDDS to share with our readers. Lately, we see a positive tendency of the dental profession to improve the approach to how we take care of our patients. The fear most patients have of the dentist usually comes from traditional dentistry, when the dentist was just the tooth fixer and cleaner, who didn’t pay much attention to communicate and explain further.

Insurance 246
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The CEO Challenge: Balancing Emotional Intelligence and Critical Thinking

Dental Peers

As a Dental CEO , decision-making is one of your primary responsibilities. No matter how collaborative a work environment you create (and you should create a collaborative work environment!), as the CEO, you are the ultimate decision-maker. Personally, I believe that great decisions are most likely to come from a CEO who understands the balance between critical thinking and emotional intelligence.

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Cellerant and Dental Innovation Alliance (DIA) Announce Strategic Partnership to Advance Innovation in Dentistry

Dental News and Technology

Industry leaders join forces to drive progress and enhance the quality of dental care Cellerant Consulting Group and Dental Innovation Alliance (DIA) are pleased to announce a strategic partnership that unites two of the most forward-thinking organizations in the dental industry. This collaboration reflects a shared vision to improve the patient’s quality of life through cutting-edge innovation.

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Dusting off the Skeletons in my Closet

Dentistry Today

There are moments in my life that I’d rather forget; I’d prefer to pretend that the mistakes I made never saw the light of day. But I realize that when we push the past into nonexistence, we also fail to see our own growth. The lack of reflection keeps us static. And as humans, we are not designed to be static. We are eternally progressing, changing, and evolving.

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Dental Acquisition Marketing Plan: The Steps to Retention and Growth

Identity Dental

Acquiring a dental practice can be an exciting yet challenging time. One of the most critical factors in ensuring success during this transition is having a solid marketing plan in place to retain existing patients and attract new ones. Here are key steps to consider when crafting a marketing plan for a dental acquisition: 1. […] The post Dental Acquisition Marketing Plan: The Steps to Retention and Growth appeared first on Dental Marketing.

Marketing 246
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Improving Efficiency in Dental Treatment Room Turnover

Dentistry Gone Digital

By: Ronda Holman One of the common frustrations in a dental practice is when treatment room turnover takes longer than necessary. This delay can create bottlenecks, lead to patient dissatisfaction, and disrupt the schedule. Teaching a dental assistant to clean and set up a treatment room efficiently is essential for maintaining a smooth workflow. 5 Tips to Improve Efficiency in Dental Treatment Room Turnover Here are five practical tips to help boost their speed and precision without sacrificing

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Enhancing Efficiency and Employee Wellness for a Thriving Workplace

Oral Health Group

A friendly environment is ideal for patients and dentists alike, but it needn’t take much effort to cultivate such an atmosphere. Rather, simple measures that The post Enhancing Efficiency and Employee Wellness for a Thriving Workplace appeared first on Oral Health Group.

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Delta Dental of Michigan Clinicians Confirm NovoHealth Dental AI Achieves Exceptional Accuracy

Dental News and Technology

NovoDynamics , Inc., the leading provider of automated, AI-driven dental insurance claim review technology, today announced that clinicians examining claims for Delta Dental of Michigan, one of the nation’s largest dental insurers, consistently concurred with the selection of claim line items that NovoDynamics NovoHealth Dental flagged to be reviewed for potential denial.

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Cellerant and Dental Innovation Alliance (DIA) Announce Strategic Partnership to Advance Innovation in Dentistry

Dentistry Today

Cellerant Consulting Group and Dental Innovation Alliance (DIA) are pleased to announce a strategic partnership that unites two of the most forward-thinking organizations in the dental industry. This collaboration reflects a shared vision to improve the patient’s quality of life through cutting-edge innovation. The Cellerant-DIA partnership is a natural evolution of an ongoing relationship, solidifying their commitment to advancing the dental profession.

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Revolutionizing A Dental Practice: 62% Production Increase Case Study

Med Rank Interactive

In the space of one year, we increased the production for one of our clients from $558,000 in 2020 to $906,000 in 2021 — a 62% increase. In just one year of utilizing a comprehensive marketing strategy, this dental client saw a substantial increase by working with Med Rank Interactive. If a dental marketing strategy can increase productivity by $358,000 in one year, what could it accomplish in two, five, or even 10 years?

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The Real Reason Dental Practices Don’t Grow

Identity Dental

Running a dental practice involves more than patient care; it requires strong leadership and consistent attention to business processes. Many dental practices struggle to grow not because they lack skill in patient care but due to challenges in team accountability and organizational management. One of the biggest hurdles is that while dentists are leaders in […] The post The Real Reason Dental Practices Don’t Grow appeared first on Dental Marketing.

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Shifting ‘The Locus of Control’ Towards a True Partnership

Dentistry Gone Digital

By: Brad Weiss This topic originally appeared on Pankey.org. Dr. Weiss granted permission for igniteDDS to share with our readers. As a maximizer, I’m always tweaking processes to try to make things a little better. A few years back on the advice of a wise mentor, I made a small change to the last question I ask of patients in my Pre-Clinical Conversation.

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The Case for Personalized Content

Oral Health Group

Do not bombard your patients with content that may be irrelevant to them. Get a competitive edge by “segmenting” your community. See the unique people The post The Case for Personalized Content appeared first on Oral Health Group.

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VOCO Introduces AlignerFlow LC

Dental News and Technology

I have used this product and it works well for visualizing attachment removal! MJ Flowable Fluorescent Composite for Aligner Attachments VOCO is proud to announce the release of AlignerFlow LC , our flowable fluorescent composite for aligner attachments. This innovative composite fluoresces under UVA light, which allows for precise control during attachment production and easy removal post-treatment, ensuring patient satisfaction with no enamel damage.

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Do You Have 100% Collections?

Dentistry Today

The dilemma of collecting balances from patients has troubled dental practice owners for decades. Fifty years ago, it was commonplace to simply bill patients for treatment. Bills went out, and people generally paid. The truth is, fifty years ago, dentists were far less concerned with collections. If they encountered problems, it didn’t affect them significantly as they still had sufficient income.

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TikTok Dental Hygienist Offers 3 Tips for Easier Appointments

Dimensions of Dental Hygiene

Maurice Moore, a San Diego-based dental hygienist on TikTok who goes by the moniker “mr.suiterdh” shared three hacks to help clinicians ease their way through common patient scenarios. Patients often recoil when cold water is sprayed on their dentition. Mr.suiterdh suggests hygienists spray water into the corner of the patient’s mouth, enabling him or her to swish the water first.

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When Opportunity Calls, Does Your Team Answer?

Identity Dental

In today’s competitive market, effective communication is often the unsung hero behind successful businesses. Yet, as many practice owners can attest, call management is an area that can be plagued with inefficiencies. This post dives into the importance of diligent call handling practices, detailing actionable steps for monitoring and improving patient interactions to unlock potential […] The post When Opportunity Calls, Does Your Team Answer?

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Building & Maintaining a Strong, Committed Dental Team: A Comprehensive Guide for Long-Term Success 

Dentistry Gone Digital

By: Dawn Patrick , Dental Coach + Director of Operations IgniteDDS The success of any dental practice is rooted in the strength of its team. As a dentist and business owner, the challenge of managing a team while balancing clinical duties can feel overwhelming. However, creating a culture of engagement, accountability, and commitment is crucial for long-term success.

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Marketing to the Full “Lifecycle” of Your Patient Engagement

Oral Health Group

From first impression to lasting follow-through In the past, we have discussed the importance of making a great first impression – and how to accomplish The post Marketing to the Full “Lifecycle” of Your Patient Engagement appeared first on Oral Health Group.

Marketing 130
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Relu, Global AI Leader in Dental Automation, Expands Into the United States

Dental News and Technology

elu, a pioneer in artificial intelligence solutions for dental labs and software providers, is proud to announce its expansion into the United States following global success with their dental treatment planning automations. This strategic move includes the opening of a new office in Harvard Square, Boston , scheduled for 1 October 2024 , further reinforcing Relu’s commitment to pioneering dental technology in the world’s largest dental market.

Marketing 147
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VIEWPOINT: The True Power of Dentistry is an Untold Story

Dentistry Today

The true power of dentistry is an untold story, and so is the devastation caused by chronic oral disease. In 2017, standing before a panel of industry leaders and dental professionals at Speaking/Consulting Network Conference’s Spotlight on Speaking (SOS) competition, I recounted my brother Tony’s tragic story of oral neglect, disease, and eventual death.

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Enter to Win Our Sunstar Ebrief Giveaway!

Dimensions of Dental Hygiene

Just fill out this survey to enter today! The survey closes on October 22. Name (Required) First Last Email (Required) Are you a dental hygienist? (Required) Yes No License Number Mailing Address (Required) Street Address Address Line 2 City State Alabama Alaska American Samoa Arizona Arkansas California Colorado Connecticut Delaware District of Columbia Florida Georgia Guam Hawaii Idaho Illinois Indiana Iowa Kansas Kentucky Louisiana Maine Maryland Massachusetts Michigan Minnesota Mississippi M

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Exposing the Truth: How Some Dental Marketing Agencies Inflate Stats and Mislead Dentists

Identity Dental

In the digital age, data has become a critical part of measuring marketing success. For dental practices, knowing exactly where patients are coming from and how much revenue is tied to marketing efforts is essential. Unfortunately, many dental marketing agencies are inflating the price of their services by presenting misleading stats and giving dentists the […] The post Exposing the Truth: How Some Dental Marketing Agencies Inflate Stats and Mislead Dentists appeared first on Dental Market

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Individualized Patient Details for Lifelong Relationships

Dentistry Gone Digital

By: DeAnne Blazek DDS This topic originally appeared on Pankey.org. Dr. Blazek granted permission for igniteDDS to share with our readers. We see many patients daily and, it’s hard to remember all of them. You may remember their dental concerns or recall your work once you examined but not the people themselves. Keeping an individualized notebook where you write more individualized patient details apart from the regular chart is important since it helps you stay updated and build more personal c

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The CEO Challenge: Balancing Emotional Intelligence and Critical Thinking

Oral Health Group

As a Dental CEO, decision-making is one of your primary responsibilities. No matter how collaborative a work environment you create (and you should create a The post The CEO Challenge: Balancing Emotional Intelligence and Critical Thinking appeared first on Oral Health Group.

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Dentsply Sirona launches X-Smart® Pro+ and Reciproc™ Blue in the US, delivering a one-file endodontic solution

Dental News and Technology

The X-Smart ® Pro+ endodontic motor is equipped with an integrated apex locator and features a genuine reciprocating motion. Reciproc ™ Blue is a universal and flexible endodontic file designed for one-file endodontics. Charlotte. Dentsply Sirona, the world’s largest manufacturer of professional dental products and technologies, has delivered two new endodontic solutions for dentists in the US with the launch of the X-Smart Pro+ endodontic motor with integrated apex locator and the universal Rec

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Introducing Renamel OPALITE and Renamel Flowable OPAL From COSMEDENT

Dentistry Today

Renamel ® OPALITE Renamel® OPALITE is a new microfill resin with subtle opalescent effects that brighten the tooth and give it optical depth and vitality. This particular microfill will have a color adaptive effect as well as maintaining the value of your restorations. Use as a final layer on your anterior restorations to emulate a bright natural enamel.

Marketing 264
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Bringing Dental Care to Underserved Communities

Dimensions of Dental Hygiene

Kimberly Perlot, DT, MASH, EPDH An expanded practice dental hygienist and dental therapist, Kimberly Perlot, DT, MASH, EPDH, provides care to some of the most underserved populations in Central Oregon. Working with Capitol Dental Care, she not only operates a mobile dental unit but is also a pioneer teledentistry and medical-dental integration. The 2024 president-elect of the Oregon Dental Hygienists’ Association, Perlot also serves on the Oregon Institute of technology Dental Hygiene Advisory B

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The Rise of Cosmetic Dentistry in 2024: What’s Driving Demand?

Identity Dental

In 2024, cosmetic dentistry is booming, with a surge in demand for treatments like veneers, teeth whitening, and full smile makeovers. This growing trend is fueled by several key factors that make aesthetic dental enhancements more appealing than ever before. Social Media Influencers One of the biggest drivers is social media. Platforms like Instagram and […] The post The Rise of Cosmetic Dentistry in 2024: What’s Driving Demand?

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Embracing Balance in Dentistry: Dr. Naved Fatmi on Avoiding Burnout

Dentistry Gone Digital

Host: Dr. Tanya Sue Maestas Guest: Dr. Naved Fatmi Edited By: Candy Velez CRDH In the fast-paced world of dentistry, balancing practice demands with personal well-being can often feel like walking a tightrope. Burnout , a state of emotional, physical, and mental exhaustion caused by excessive and prolonged stress, looms as a serious risk. Fortunately, Dr.

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Dental Practice Analytics: Actionable Insights from Experts

Planet DDS

Is your dental practice or dental service organization (DSO) struggling to prioritize initiatives that lead to meaningful growth? Whether you’re a dentist owner, practice manager, or DSO executive, determining where.

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Opal by Opalescence Introduces Alcohol-Free Whitening Mouthwash

Dental News and Technology

Introducing Opal by Opalescence Whitening Mouthwash, the latest addition to Opal’s teeth whitening products available on opalsmile.com and Amazon , without a dental visit. The release of the whitening mouthwash comes just months after the Opal teeth whitening brand was unveiled by its parent brand, Opalescence teeth whitening—the #1 professional whitening brand sold by dentists worldwide for over 30 years.

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Economy-Proof Marketing for Dentists: Strategies for Success in Uncertain Times

Dentistry Today

In a world where eggs are suddenly worth their weight in gold and gas prices make you question every road trip, it’s no surprise that dental patients are also feeling the pinch. And while teeth might be essential for smiling through the chaos, many patients are now treating their dental visits like an optional luxury—right up there with that pricey latte or pampered spa visit.

Marketing 264
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Should Dental Hygienists Take a Cue from Taylor Swift and Wear a Posture Corrector?

Dimensions of Dental Hygiene

Turns out, Taylor Swift may not just be breaking records on her Eras Tour — she might also be giving us all a lesson in good posture. Rumor has it that while rehearsing for her marathon 3-hour performances, she sports a posture corrector to avoid injury and discomfort. After all, staying upright for that long, night after night, is no easy feat. Sound familiar?