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Dental practices aiming to grow in competitive urban areas require an exceptional marketing strategy tailored to attract local patients. One of the most effective methods for enhancing visibility in search results is through local search engine optimization (SEO). Identity Dental Marketing specializes in implementing comprehensive local SEO strategies that enable dental offices to stand out […] The post Effective Local SEO Strategies for Dentists to Elevate Visibility appeared first on Ide
By: Dr. Savanah Craig I have become inspired by the book Work Clean by Dan Charnas. The book takes a look at the idea of mise-en-place which is taught to cooks, culinary students, and chefs around the world. Mise-en-place essentially means everything in its place, but Dan Chanas book takes a deeper dive into how this principle transforms the lives of chefs to make them more productive and efficient and how implementing these principles in our own lives can transform the way we work and live.
In a move shaking the dental and public health communities, United States Health Secretary Robert F. Kennedy Jr. announced plans to halt the Centers for Disease Control and Prevention (CDC)s longstanding recommendation to fluoridate public water systems. While Kennedy cannot force communities to cease fluoridation, he does have the authority to shift national policy by influencing the CDC and Environmental Protection Agency (EPA) guidelines.
A new partnership between Delta Dental of Washington and Dentistry.One, a virtual-first dental care solution introduced by MouthWatch, LLC, provides a virtual dental care option for more than 4 million Delta Dental of Washington members. Through this partnership, Delta Dental of Washington members gain 24/7 access to Dentistry.Ones suite of virtual care services, including live video consultations, asynchronous photo reviews, and AI-powered SmileScan, which utilizes artificial intelligence to tr
Establishing a strong online presence is vital for dental practices aiming for growth and increased patient engagement. Selecting the right website developer is a critical step in this process. Different options available in website design can lead to different outcomes, particularly for dental marketing. This article will provide key insights into what to consider when […] The post Key Considerations When Choosing a Website Developer for Your Dental Practice appeared first on Identity Den
By: Angela Holland In todays competitive healthcare landscape, offering dental insurance as a payment option can be a game-changer for your practice. While it may require additional administrative work, the benefits far outweigh the challenges. Heres why accepting dental insurance can be a win-win for both your practice and your patients. 1. Attract More Patients One of the biggest advantages of accepting dental insurance is that it opens your practice to a larger pool of potential patients.
A growing Change.org petition is calling on Arizona Governor Katie Hobbs to rescind SB1124 a controversial new law that allows oral preventive assistants (OPAs) to perform dental cleanings after only 120 hours of training. In contrast, licensed dental hygienists complete nearly 3,000 hours of education through Commission on Dental Accreditation-accredited programs.
Dear Dental Professional Were proud to launch Isaac-Lite-R1 the chatbot version of Trust AI, built exclusively for dentistry. Unlike general AI tools like ChatGPT or LLaMA, Isaac-Lite-R1 speaks dentistry and was designed to support real clinical workflows with real-time, evidence-based insights. Heres what you can expect: Dentistry-specific reasoning Trained on clinical dental knowledge Real-time information Access up-to-date data and literature instantly Completely free No charge for th
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Dear Dental Professional Were proud to launch Isaac-Lite-R1 the chatbot version of Trust AI, built exclusively for dentistry. Unlike general AI tools like ChatGPT or LLaMA, Isaac-Lite-R1 speaks dentistry and was designed to support real clinical workflows with real-time, evidence-based insights. Heres what you can expect: Dentistry-specific reasoning Trained on clinical dental knowledge Real-time information Access up-to-date data and literature instantly Completely free No charge for th
In an age where consumer opinions heavily influence purchasing decisions, dental practices must harness the power of patient testimonials and case studies. These marketing tools not only build credibility but also instill trust and confidence in potential patients. Understanding how to effectively utilize patient feedback can differentiate a dental practice in today’s competitive environment.
Table of Contents What is Instagram Edits? What Will Instagram Edits Do? Why It Matters for Dental Practices What’s Next? FAQ What is Instagram Edits? Instagram is getting ready to launch a brand-new editing app called Edits , and it’s something dental practices should have on their radar. Designed as a separate tool from the main Instagram app, Edits aims to make it easier for creators to produce high-quality, engaging content without needing advanced video skills.
In a significant shift for dental care delivery, Utah has enacted new legislation that expands the scope of practice for dental hygienists and dental assistants. Under the newly passed Dental Practice Amendments sponsored by Rep. Ariel Defay and Sen. Michael K. McKell these licensed and supervised professionals may now perform certain expanded functions, including the placement of dental restorations.
Smile Source, the nations largest private practice network of independent dentists, is proud to announce an exciting new partnership with TeamSmile, a leading nonprofit organization dedicated to providing free dental care to children through partnerships with major sports teams across the United States. This strategic collaboration is set to enhance the reach and impact of TeamSmiles initiatives, ensuring that even more children benefit from free dental services, education, and preventive care.
In the realm of dental marketing, the importance of patient testimonials and case studies cannot be overstated. They serve as powerful tools for building credibility, attracting new patients, and establishing a practice’s reputation. Identity Dental Marketing emphasizes the role these elements play in shaping public perception and influencing decision-making for potential patients.
Getting Google Reviews for Dentists What do senior prom and dental reputation management have in common? Not much. But they do share one crippling similarity: asking someone to prom is vulnerable, embarrassing, and awkward, and sometimes resorting to an elaborate gimmick seems like the only way forward. That’s how it can feel to ask a patient for a Google review.
At the Dimensions Discovery EXPO, Anna M. Pattison, RDH, MS, a world -renowned expert on periodontal instrumentation, will share her expertise on improving the success of nonsurgical periodontal therapy. Join us on August 22-23, 2025, in Anaheim, California. For a limited time, get 10% off registration with the code: EARLYBIRD Learn from the best at Dimensions Discovery EXPO.
So, once again a post on the fluoride controversy. Sometimes I plan a theme for a few posts, but this week that wasn't the intention. It's a simple matter of the news being the news and since this is an issue that really impacts the profession, I reordered the queue of posts to make sure these were going to be seen. Unfortunately, I don't know how much longer this issue will carry mainstream news interest, but I hope it doesn't fade quietly away.
In the competitive landscape of dental marketing, local SEO is a pivotal element that can significantly amplify a practice’s visibility and engagement with potential patients. For dental offices, being recognized in the local market is essential not only for attracting new patients but also for retaining them. Identity Dental Marketing specializes in a multifaceted approach […] The post Local SEO Strategies for Dominating Your City appeared first on Identity Dental Marketing Reviews.
Dentistry continues to evolve with innovations aimed at enhancing patient comfort and satisfaction. One of the significant advancements in restorative dentistry is the use of overdentures as a substitute for conventional dentures. Our guide takes a closer look at overdentures as an alternative to standard dentures, explaining what they are, their advantages, and their challenges.
AI call tracking is revolutionizing digital marketing, especially when integrated with paid search advertising in tools such as Google Ads. Utilizing sophisticated artificial intelligence to analyze and categorize calls based on content can help enhance marketing strategies significantly. Here are five key ways AI call tracking can boost your Google Ads performance: Detailed Call Analysis AI call tracking systems scan calls to create transcripts and analyze them using AI.
Some interesting info today from Dandy. This definitely bears checking out. Dentistrys first all-digital workflow delivers predictable, patient-approved results, while saving dentists valuable time Dandy , the leading fully digital dental lab, has launched dentistrys first end-to-end aesthetic digital workflow, The 3-Appointment Smile Makeover. The new offering enables dentists to deliver predictable aesthetic outcomes without the inefficiencies of traditional labs.
Grace Rizza, the CEO of Identity Dental Marketing, frequently emphasizes the phrase squeeze the juice when discussing dental marketing strategies. This expression encourages practices to fully utilize the value provided by patient testimonials and case studies. By effectively leveraging just one patient video testimonial, a dental practice can significantly boost its credibility and attract new […] The post Maximizing Your Practice’s Potential: Understanding the Importance of “
Dental implant therapy enjoys long-term success with high survival rates 1 However, biological and mechanical complications frequently occur. Early identification and correction of these complications can help ensure long-term survival and success of the prosthesis and implant. Excessive occlusal forces and parafunctional habits are etiologic factors that contribute to the common mechanical complications of screw loosening and loss of screw integrity.
Picture thisyouve spent thousands on mailers, a website, and online ads, yet when potential patients search for a dentist near them , your practice is buried on page 3, 4, or even 5 of the search results. This is exactly why dentists should invest in SEO because if your practice isnt showing up where people are looking, youre losing patients to competitors who are.
As digital dentistry continues to evolve, dental professionals seek tools that enhance precision, efficiency, and patient comfort. The Aidite Rapid 3 intraoral scanner meets these demands, providing a seamless scanning experience with cutting-edge technology. Ideal for complex implant cases and restorative treatments, the Rapid 3 improves diagnostic accuracy, shortens appointment times, and enhances workflow efficiency, making it a valuable asset for modern dental practices.
With the fresh start to the year behind us, many are now looking to refresh their surroundings as the months roll on. We can spring The post Embrace the new, make everything old fresh again: “Spring Cleaning” your marketing strategy with email, video appeared first on Oral Health Group.
Pregnancy is a time of profound physiological change, and according to new research, it also brings a significantly higher risk of tooth decay. The study found that pregnant women are nearly twice as likely to develop caries compared to nonpregnant women, with hormonal shifts playing a crucial role in altering oral health. One of the most striking findings is that up to 87.2% of pregnant women experience dental caries, with those living below the federal poverty level being at an even greater ri
Conventional orthodontics is a scam. And I say that as a dentist who had all three of his now adult daughters go through conventional orthodontics. Todays newsletter reveals why your childs crooked teeth arent the problemtheyre the symptom of something far more important: a struggling airway. Youll learn the early signs almost every doctor misses, whats really at stake, and the exact steps you can take now to change your childs healthfor life.
LuxCreo, a global leader in personalized medical and dental devices, officially entered the European market this week at IDS 2025, showcasing 4D Aligner, the worlds first MDR CE Class IIa-certified direct print clear aligner, made with LuxCreos patented ActiveMemory Polymer. The LuxCreo team at IDS 2025. The 4D Aligner is a breakthrough in orthodontics, created to give doctors and patients back what matters most: time.
Cavities are a common dental issue, but have you ever wondered why some people seem to get them more often than others, even with regular brushing and flossing? While oral hygiene plays a major role, other factors like diet, genetics, and gum health also influence cavity formation. AtGilreath Family Dentistry Marietta, we help patients understand… The post Why Do Some People Get Cavities More Easily Than Others?
How to Build a Hygiene-Driven Dental Practice That Scales In this high-energy, value-packed conversation, dental industry veteran Tiffany Wuebben joins Adrian Lefler of My Social Practice to discuss one of the most powerful (and often overlooked) growth engines in a dental office: the hygiene department. With over 30 years of experience in both practice management and clinical hygiene, Tiffany shares how she helped grow one practice from 2 to 11 hygienists, scaled operational systems across mult
This article was written by Eric Giesecke, CEO of Planet DDS, and originally published in Dentistry Today. The dental industry has long operated on outdated systems and software that are.
RevBio, Inc. announced that it has received regulatory and ethics committee approvals in multiple European countries to conduct its pivotal clinical trial for its dental implant stabilization product. The successful completion of this pivotal clinical trial will result in CE marking approval for the product, which will allow the company to begin commercial sales in Europe.
Dr. Jon Kurkjians new website blends modern design with in-depth education to help Dallas-Fort Worth patients make informed decisions about plastic surgery. Fort Worth, TX Board-certified plastic surgeon in the Dallas-Fort Worth area, Jon Kurkjian, MD is proud to announce the launch of his newly redesigned practice website, offering a refined and user-friendly digital destination for patients seeking advanced aesthetic procedures.
Most people reach for whitening strips the minute their teeth start looking yellow. But heres the mistake I see all the timewhitening doesnt work on stains. And when you try to bleach away buildup, you end up with more sensitivity and no real change. In today’s edition of “Mark’s Must-Haves” we’ll talk about what to do instead… Step One: Know the Real Cause Ask yourself: Do you drink coffee, tea, or wine every day?
Understanding Dental Implant Basics in Front Royal, VA Dental implants have become a popular solution for individuals seeking long-term alternatives to traditional dentures and bridges in Front Royal, VA. Essentially, dental implants are artificial roots that are surgically placed into the jawbone, serving as a solid foundation for replacement teeth.
SprintRay, a leader in dental 3D printing, announces a new application programming interface (API) integration with Align Technologys iTero intraoral scanners. The direct integration between iTero intraoral scanners and SprintRays 3D printing ecosystem, including the new Midas Digital Press and advanced restorative materials, enhances the feasibility of same-day restorations.
Blog Summary: Learn about why everything you may know about brushing and flossing is wrong. Then, discover how to choose kids’ at-home oral care products that are safe, effective, and. Read More The post 7 At-Home Dental Care Products Your Kids Will Love appeared first on The Super Dentists.
I feel compelled to make a statement on municipal water fluoridation. In the past couple of weeks, the news has had stories about the state of Utah banning water fluoridation and that was followed by a unanimous vote by the Lakeland, Florida City Council that has done the same thing. Here's my take. This is America, a country where we normally expect majority rule.
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